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Born from resilience, Kelly Keith-Ashton founded Business and Accounting Solutions (BaAS) in Denver, Colorado, in 2009. After witnessing her previous employer’s financial struggles during an economic downturn, Kelly’s mission became clear: to empower businesses with the tools and support they need to thrive through any financial challenge.
Starting small, Kelly provided part-time Outsourced Controller and CFO support to the businesses of friends and colleagues, all while co-founding another company with a colleage (tech company). As BaAS grew, it rapidly became her full-time focus, while her role in the other venture transitioned to a Board of Directors position.
Now, 15 years later, BaAS and Kelly have become trusted names in the SaaS, software, and technology sectors, with clients spanning the globe—from Colorado to London, Berlin, Sydney, and beyond. Kelly’s extensive academic background, which includes a Bachelor of Science in Finance, an MBA in International Business, and an MS in Finance with an International specialization, equips her to serve a wide range of businesses, from multi-entity, multi-currency enterprises to small businesses and startups.Under Kelly’s leadership, BaAS continues to deliver innovative financial solutions that empower businesses to scale, succeed, and navigate complex financial landscapes.